ClientMDLBEAST
CampaignA Thousand and One 2026 / Saudi Arabia
CollaborationScience & Sunshine
Mahmoud's roleEditor / AI Creator
The film
A 48-second campaign film that moves between a reimagined storybook world and the live energy of A Thousand and One. Floating books, a shadow dancer, a moving portal, a magic carpet and an illuminated whale carry the viewer into real crowd, stage and DJ footage without separating the AI work from the event.
01 / First collaborationSet the tone for a new creative partnership.
This was the first project in Mahmoud's collaboration with Science & Sunshine. The film needed to establish a shared language immediately: cinematic, fast and flexible enough to connect live festival material with a newly created AI world.
02 / AI worldbuildingExtend the mythology instead of decorating the edit.
The AI sequences were designed as part of the film's narrative structure. A library opens into performance, fabric becomes a portal, a carpet carries the viewer across the venue and a glowing whale turns the stage into an impossible landscape.
03 / Editorial systemMake every impossible image land on a musical beat.
Generated shots, live footage, campaign typography and stage details were cut as one visual sentence. Match cuts, light trails, scale changes and graphic overlays keep the transitions moving forward instead of presenting the AI moments as isolated inserts.
04 / The arcBegin with a story. End inside the crowd.
The opening builds wonder through controlled, image-led pacing. The middle expands into fireworks, performers and the full venue, while the final section accelerates through crowd and DJ moments before returning to the campaign identity and call to action.
The outcomeThe first collaboration with Science & Sunshine became an AI-led campaign film in which generated imagery and live-event footage share the same rhythm. AI is not a parallel layer here; it shapes the transitions, scale and story of the final edit.