05 / Event screen film

Business
Athlete
BMW 5 Event.

Panoramic event film.
VFX by Mahmoud Hassan.
In collaboration with Firefly Studio.

ClientBMW

CampaignBusiness Athlete

CollaborationMahmoud Hassan
× Firefly Studio

Mahmoud’s roleVFX

The film

A panoramic event film for the BMW 5 Series, moving between business, technology and performance. Mahmoud Hassan collaborated with Firefly Studio on the VFX that connects live action, graphic systems and the vehicle reveal.

01 / The format

Build for the width of the event.

The film was designed for a panoramic screen, using the full horizontal field to place multiple images and graphic moments in one continuous composition.

02 / The language

Business precision meets driving energy.

City scale, connected technology and athletic movement create a visual bridge between the campaign idea and the BMW 5 Series.

03 / The VFX

Connect every shift in scale.

Visual-effects work supports the transitions between footage, interface graphics, particles, typography and the final vehicle imagery.

04 / The result

One screen. One uninterrupted drive.

The completed film turns separate campaign assets into a single event sequence built around pace, width and controlled impact.

Selected frames

Business scale.
Athletic motion.

BMW 5 Event mountain road frame — 01 / The road

Business Athlete title across the event screen — 02 / Business Athlete

BMW 5 Event VFX transition — 03 / Energy

BMW 5 Event dynamics sequence — 04 / Dynamics

BMW 5 Series in motion across a panoramic screen — 05 / Motion

BMW 5 Event central energy sphere and graphic VFX — 06 / VFX core

Mahmoud’s contribution

VFXCompositingVisual transitionsGraphic integrationPanoramic screen adaptationFinal finishing

Mahmoud Hassan handled VFX for the event film in collaboration with Firefly Studio.

Client / Collaboration

BMW
× Firefly Studio.

Visit Firefly Studio BMW Business Athlete campaign

05BMW 5Event film / VFX

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