Turn a complex history into a human story.
The subject carries political, legal, historical and emotional weight. The work needed to make that complexity accessible without reducing it to statistics or losing the people at its centre.
06 / Campaign + short film
No.
No.
Cultural Resistance.
Research-led.
Created from A to Z.
Built at Ice Peak Studio.
ProjectForced Displacement
& Cultural Resistance
& Cultural Resistance
StudioIce Peak Studio
RoleCreator / Creative & Animation Director
ScopeResearch / Idea / Concept / Campaign / Script / Art Direction / Illustration / Animation / Edit
The project
A research-led campaign that uses poetry, cultural memory and animation to confront forced displacement and preserve the language of belonging.
Memory becomes a form of resistance.
The campaign brings resistant thought into a contemporary visual language. Poetry, heritage and lived memory become tools that keep identity present across generations.
One witness carries the land with him.
An old man moves through seven chapters of displacement. The key, the olive tree, the road and the soil return as visual anchors. His journey connects home, exile, loss and the refusal to disappear.
One system across posters and film.
The social campaign and animation share the same visual grammar. Red signals refusal and urgency. Earth tones carry memory. Roots, shadows and hand-made textures connect every frame to the land.
The outcome
A complete campaign system and a 2:15 short animation film developed from research and concept through final execution under Ice Peak Studio.
01 / Campaign systemOne word.
One word.
A continuing refusal.
The poster series turns selected ideas about homeland, roots, memory and survival into direct social messages. Each composition works independently while remaining part of the same visual campaign.
02 / Visual developmentEarth.
Earth.
Shadow.
Red.
The painterly frame language creates distance from literal reportage while keeping the experience tactile and human. Warm earth, charcoal shadow and controlled red accents hold the poster campaign and film inside one world.
03 / Film framesSeven chapters.
Seven chapters.
One continuous journey.
04 / Narrative structureA journey
A journey
in seven movements.
01Home
The key, the door and the first step into exile.
02The camp
Years pass while memory remains close to the heart.
03Loss
Private grief becomes part of a collective wound.
04The wall
A physical border becomes the image of an imposed limit.
05The road
Movement continues even when the destination disappears.
06The soil
Memory returns through touch, smell and the weight of land.
07Return
The old man falls, but a new olive sprout breaks through.
ResearchIdeaConceptCampaign strategyScript developmentCreative directionArt directionCharacter designStoryboardIllustration2D animationEditingFinal delivery
Mahmoud developed and executed the project from its first research question through the campaign system and final film. The result brings strategy, writing, design and animation into one continuous authorship.
06NOCampaign / Short animation film