Give every show its own appetite.
Each programme needed to feel immediately recognisable while still belonging to Fatafeat's energetic world of food and entertainment.
06 / Broadcast identity collection
Fatafeat
Fatafeat
TV identities.
Three shows.
Three visual worlds.
One complete broadcast system.
ChannelFatafeat TV
AgencyCaptain Boy
Post-productionVisual Art Studios
Mahmoud's roleLead / Idea / Concept / Storyboard / Design / Animation
The collection
Three food shows, each built as a distinct identity rather than a single intro. The work extended across opening and closing titles, straps, recipe graphics, break-ins, break-outs and the wider on-air package.
Build the identity from the show's personality.
Mama's Secrets uses playful illustrated ingredients, Orfalli turns the chef into a graphic emblem, and Wala 3al Bal mixes tactile food objects with lively stop-motion rhythm.
Design beyond the opening sequence.
The visual language had to work across titles, straps, recipe steps, transitions, bumpers and every recurring moment viewers meet during an episode.
Lead the concept and make the frames move.
Mahmoud led the creative development and worked directly across idea, concept, storyboard, design and animation through Visual Art Studios.
The outcome
Three complete TV show identity families made for Fatafeat, delivered through Captain Boy with post-production by Visual Art Studios.
01 / Mama's SecretsIllustrated ingredients.
Illustrated ingredients.
Playful secrets.
A bright, hand-drawn system that turns ingredients, patterns and circular motion into a warm domestic world.
02 / OrfalliA chef becomes
A chef becomes
a graphic emblem.
03 / Wala 3al BalFood, texture
Food, texture
and tabletop rhythm.
IdeaConceptCreative leadStoryboardDesignIllustration direction2D animationBroadcast package development
The work covered both creative leadership and hands-on execution, taking each programme from its first visual idea into a complete on-air identity.
06FTVThree complete broadcast identities