Turn a place into a musical world.
The film needed to communicate the energy of Doos without depending on conventional live-action racing footage.
08 / Illustrated music filmDoos
Doos
Song.
Karting culture.
Hand-drawn speed.
Saudi Arabia.
BrandDoos Karting
MarketRiyadh / Saudi Arabia
FormatIllustrated song film
Mahmoud's roleConcept / Design / Illustration / Animation
The film
A graphic song for a Saudi karting destination, built around the visual codes of racing, youth culture and the track itself. White linework moves across a black field like chalk, tyre marks and illuminated lane graphics.
The track becomes the drawing surface.
Cars, helmets, crowds, food and racing lanes are reduced to a continuous illustrated language that can transform with every lyric and beat.
Black, white and pure motion.
A restrained monochrome system keeps the film distinctive while the density, scale and direction of the lines provide pace.
Every transition is drawn into the next.
Illustration and animation work as one process, allowing racing objects and patterns to become typography, scenes and rhythmic transitions.
01 / Selected framesOne line.
One line.
Full speed.
Idea developmentConceptVisual directionDesignIllustration2D animationCompositingFinal execution
Mahmoud shaped the project from concept through the complete illustrated and animated film.
08DOOSConcept / Illustration / Animation