09 / E-commerce campaign film

Wensah
E-commerce.

Oman.
One platform.
More customers.

BrandWensah
MarketSultanate of Oman
FormatAnimated marketing campaign film
Mahmoud's roleIdea / Script / Storyboard / Design / Animation
The campaign

An animated marketing film built to explain how an Omani e-commerce platform could help businesses reach more customers, list products online and turn a website into a simple sales channel.

01 / The challenge

Make e-commerce feel approachable.

The message had to speak to businesses at different stages of digital adoption, without turning the film into a technical product demo.

02 / The idea

Follow the path from shop to screen.

A simple story moves from a physical business to an online storefront, then expands toward customers across Oman and the wider region.

03 / The visual system

Soft colour, clear diagrams and human scenes.

The dusty rose palette and illustrated characters create a friendly brand world, while screens and interface moments make the service easy to understand.

04 / The campaign role

One film designed to generate more ideas.

The core explainer established a visual and narrative language that could extend into further marketing messages, shorter edits and social content.

01 / Selected frames

From local shop
to digital reach.

Wensah animated shop scene
01 / The shop
Wensah e-commerce platform scene
02 / The platform
Wensah online customer network
03 / Reach
Wensah website shopping interface
04 / Storefront
Wensah marketing campaign illustration
05 / Customers
Wensah campaign closing sequence
06 / Brand
02 / Mahmoud's contribution
IdeaCampaign thinkingScriptStoryboardDesignIllustration direction2D animationFinal execution

Mahmoud developed the marketing idea and script, structured the storyboard and carried the visual work through design and animation. The voice-over was created collaboratively.

Platform / Market

Wensah
Oman.

09WNSHCampaign / Script / Design / Animation
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